Effective Date: September 20th 2025

This Privacy Policy explains how Revalto (“Revalto,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you use our website at https://joinrevalto.com (the “Site”) and our products and services, including AI-powered content creation and SEO/marketing tools (collectively, the “Services”).

If you do not agree with this Policy, please do not use the Services. Capitalized terms not defined here have the meaning given in our Terms of Service.

1) Who We Are & Scope

Revalto is a marketing technology platform that helps users create SEO-optimized content and related marketing materials. This Policy applies to:

• Visitors to our Site
• Customers and trial users of our Services
• Business contacts of our prospects, vendors, and partners

This Policy does not apply to websites or services we don’t own or control.

2) Information We Collect

2.1 Information you provide

• Account & Contact Data: name, business name, role, email, phone, billing address.
• Content Inputs & Files: prompts, notes, brand guidelines, target locations, URLs, and any text/images you upload to generate content (“User Content”).
• Support & Comms: messages you send us (chat, email, forms), survey responses, testimonials.
• Payment Data: payment method details are processed by our payment processor (e.g., Stripe). We do not store full card numbers on our servers.
• SMS/Calling Data (if enabled): phone number, message content, timestamps, and delivery status for lawful texting features (A2P 10DLC).

2.2 Information we collect automatically

• Usage & Log Data: device and browser type, IP address, referring/exit pages, timestamps, pages viewed, feature usage, error logs.
• Cookies & Similar Tech: cookies, pixels, local storage, and web beacons used for core functionality, analytics, and (if enabled) marketing/retargeting.

2.3 Information from third parties

• Integrations & Partners: if you connect third-party tools (e.g., Google Analytics, CMS, email platforms), we may receive data those services share per your settings.
• Vendors & Enrichment: business contact details from marketing/CRM vendors and public sources (e.g., LinkedIn/company sites) to keep our records accurate and B2B-relevant.

3) How We Use Information

We use information to:

1. Provide & Improve Services – operate the platform, generate content, personalize outputs, troubleshoot, analyze performance, and enhance features.
2. Billing & Account Management – process payments, send invoices/receipts, manage subscriptions, and verify identity.
3. Security & Abuse Prevention – detect, prevent, and respond to fraud, abuse, spam, and security incidents.
4. Communications – send service notices, onboarding tips, product updates, and (with consent where required) marketing communications you can opt out of at any time.
5. Compliance – comply with legal obligations, enforce our Terms, and protect our rights.
6. R&D and AI Improvements – use de-identified/aggregated usage data and limited samples of User Content to improve quality and relevance of the Services.

4) AI & Your Content

• Generation: Our Services use AI models to produce content based on your inputs. AI outputs may be inaccurate or incomplete; you are responsible for review and compliance.
• Model Improvement: By default, we may use de-identified usage signals and limited samples of User Content to improve features. We do not sell your User Content.
• Opt-Out: You can opt out of content being used for model improvement at any time by emailing help@revalto.app with subject “Model Improvement Opt-Out.”
• Sensitive Data: Please do not input sensitive personal information (health, SSNs, financial account numbers, etc.).

5) Legal Bases (EEA/UK Only)

We process personal data under these legal bases:

• Contract: to provide the Services you request.
• Legitimate Interests: to operate, secure, and improve the Services.
• Consent: for non-essential cookies/marketing where required.
• Legal Obligation: to comply with laws and enforce our agreements.

6) How We Share Information

We may share information with:

• Service Providers/Processors (hosting, analytics, payments, support).
• Integrations You Enable.
• Business Transfers (e.g., merger/acquisition).
• Legal & Safety Obligations.
• Aggregated/De-Identified Data for analytics and research.

We do not sell your personal information.

7) Data Retention

We retain personal information as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

8) Cookies & Tracking

We use cookies for functionality, analytics, and (if enabled) marketing. You may control cookies in your browser or through available “Cookie Settings” on our site.

9) Security

We implement administrative, technical, and organizational safeguards to protect data. No system is 100% secure. Please notify help@revalto.app if you suspect unauthorized access.

10) Children’s Privacy

Our Services are for users 18+. We do not knowingly collect data from children. If you believe a child has provided data, contact help@revalto.app and we will take action.

11) International Data Transfers

We may transfer data outside your country. Where required, we rely on safeguards such as Standard Contractual Clauses.

12) Your Privacy Rights

Depending on your location, you may have rights to:

• Access, correct, delete, or port your data
• Opt out of sale/sharing for targeted advertising
• Restrict or object to processing
• Withdraw consent where applicable

How to exercise rights: Email help@revalto.app with your request.

13) Marketing Communications

You can unsubscribe from marketing emails at any time via the link in the message or by contacting help@revalto.app. Transactional notices will still be sent.

If you opt into SMS, reply STOP to opt out at any time.

14) Third-Party Links

Our Services may link to third-party sites. Their practices are governed by their own privacy policies.

15) Contact Us

If you have questions or requests about this Privacy Policy, contact us at:

Revalto

Email: help@revalto.app

Website: https://joinrevalto.com

16) Changes to This Policy

We may update this Policy. We will update the “Effective Date” and provide notice of material changes. Continued use after changes means acceptance.